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CRM in the Cloud… Salesforce Group Edition
This post is about a year overdue, but as relevant, if not more so, than it would have been in Fall 2009. Last spring/summer, our company leadership decided that the Customer Relationship Management...
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Low-Cost Mobile Marketing For Retailers
Stores are coming to us and saying “we want apps!” But should those apps all be customized native apps, or is the growing library of “legacy apps” –that’s an interesting term!” sufficient for growing...
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7 Things You Should Do On LinkedIn
LinkedIn isn’t just for job seekers — it can also be a wonderful source of leads and professional contacts for your business, if it is used properly. Considering that LinkedIn sends twice as many leads...
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Score a Big Goal for Google Analytics!
Google Analytics, with its tremendous ability to set up a visual sales funnel according to predetermined goals and very granular data segmentation, has earned its reputation as a very powerful, but...
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What Does it Take to Start an eCommerce Site?
Ecommerce or Electronic Commerce refers to commercial transactions conducted electronically on the Internet. These transactions are normally done through an eCommerce site, for example Shopify,...
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How to Create Better Calls to Action
There are innumerable things that can go wrong with your conversions, and ferreting out the exact cause is sometimes a mystery difficult to solve. You do your best to craft winning sales copy, landing...
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